Activation problems rarely come from one giant issue. They come from small mismatches between what a new user is trying to do and what your onboarding flow assu
Most SaaS lead scoring models still rely on email clicks and form fills. That works, but it misses the highest-signal behavior: what people do on your site or i
On-site polls are one of the fastest ways to learn what visitors want while they are in the middle of deciding, comparing, or struggling. The catch is that a po
SMS is one of the highest intent channels you can add to a SaaS funnel, but it is also one of the easiest to get wrong. A popup that collects a phone number wit
Onsite ABM is the missing middle layer between your ABM ads and your sales team’s follow-up.
Choosing between a quiz funnel and a survey is less about “which converts better” and more about what decision you need to make next.
Popups get blamed for “slow websites” because they often arrive with the worst timing for performance: right in the middle of the critical rendering path, or ri
Placement is the difference between a feedback widget that quietly improves your product every week, and one that annoys users, tanks conversions, and gets igno
