How to Create a Customer Feedback Form Using ModalCast

Customer feedback is more than just a checkbox on your product development journey—it's a lifeline for understanding your audience, validating ideas and ensuring your product direction aligns with user needs. Creating a customer feedback form with ModalCast provides a dynamic, flexible way to gather insights directly from your audience. This guide walks you through setting up a robust feedback system with ModalCast.

Setting Up ModalCast for Customer Feedback

ModalCast is designed for easy setup, user-friendly customization and powerful feedback analysis. It enables you to understand customer preferences and identify growth opportunities without extensive coding. Here’s how to set up ModalCast and start gathering valuable feedback in minutes.

Account Creation and Setup

1. Sign Up: Begin by creating an account on ModalCast. New users receive a 7-day trial with full access to all features.
2. Initial Configuration: After logging in, access the settings tab to configure the app to your preferences. Here, you can toggle between light and dark themes to ensure the feedback widget aligns with your brand’s aesthetic.
3. Explore Components: ModalCast offers a variety of feedback components, including feedback forms, embedded videos, widgets, polls, coupons, and surveys. Select the components that best support your feedback objectives and customize them to capture the insights you need.

Configuring the Modal to Collect User Feedback

Choosing the Right Feedback Format

ModalCast supports multiple feedback formats, each suited for different types of insights:

• Input Forms: Ideal for detailed text feedback through single or multi-line inputs.
• Polls and Voting: Effective for prioritizing feature requests.
• Surveys: Useful for gathering broad information.
• Ratings and Reactions: Emojis and reactions gauge user sentiment and insights on posts.

Creating Your Feedback Message

Follow these steps to build your feedback message:

1. Create a Feedback Post: Select "New Message" from the message menu in the dashboard.
2. Add Images: Add a header image to grab user attention.
3. Add Questions: Craft questions that encourage specific insights. Open-ended questions work well at the end for additional feedback. You can also include GIFs or images in the message body.
4. Save as Draft or Publish: You can save your message as a draft if you’re not ready to publish it immediately.

Placement and Trigger Settings

Decide how and when the feedback modal should appear to users:

• Floating Access Button: Position the Floating Action Button (FAB) on the bottom left or right. When users click the button, the modal will open.
• Element Triggers: Set up triggers based on any page element. Add an ID to a button or element to trigger the modal on click, displaying the feedback message.

Embedding ModalCast in Existing Platforms

ModalCast provides a customizable feedback widget that can be placed on key areas of your website or app—such as landing pages, dashboards, or product pages—creating an accessible entry point for users to share feedback, request features, or participate in surveys. You can customize the widget’s appearance and placement to fit naturally with your design, ensuring it complements your site’s look and feel. Whether positioned as a prominent call to action or subtly integrated into the interface, the ModalCast widget keeps feedback collection easy and engaging without disrupting the user experience.

• Floating Action Button (FAB): ModalCast’s Floating Action Button provides a versatile option to ensure feedback accessibility across all pages. Position the FAB on either the bottom left or right corner of the screen to capture user attention without disrupting the main content. This button, when clicked, triggers the feedback modal, providing users with an instant, intuitive way to engage and share their thoughts.
• Element-Specific Triggers: For more targeted feedback, you can link the ModalCast widget to specific elements within your app, such as CTA buttons or feature-specific icons. By adding an ID to an existing button or clickable element, you can make the feedback modal open precisely where user engagement is most relevant. This method is particularly useful for gathering contextual feedback about specific features or parts of a page.

With these diverse embedding options, ModalCast integrates smoothly into any site or application, providing users with convenient, unobtrusive ways to offer feedback at any point in their journey. By adding ModalCast to your platform, you not only make feedback collection effortless but also create a stronger connection between your users and product evolution.

Closing the Feedback Loop

Engaging with users creates a more personal experience, making users feel valued and heard. Responding to feedback is not only about acknowledging input; it’s an opportunity to build stronger relationships with your audience. Here are some ways to maximize engagement:

• Use Friendly, Actionable Language: Keep responses conversational and personable. Use language that’s welcoming and focused on specific actions or solutions, like, "We’re excited to explore this idea further!" or "We're adding your suggestion to our list for upcoming updates!"
• Offer Updates on Changes: If user feedback has prompted a feature improvement or bug fix, follow up to let them know. For example, "Thanks to feedback like yours, we’ve made some improvements to Feature!" Notifying users of changes shows responsiveness and reinforces that their input directly impacts the product.
• Encourage Ongoing Dialogue: Keep the conversation open by inviting further feedback, especially if you’re making updates based on their suggestions. Statements like, "Let us know what you think of this update!" encourage ongoing interaction and help build a loyal community.
• Highlight Popular Feedback: Share popular feedback trends with users to show that others have similar requests or ideas, creating a sense of shared community needs. For example, "You’re not alone—many users have asked for this feature and we’re working on it!"

By responding thoughtfully to user feedback, you create a positive cycle of trust and transparency that fosters a community of engaged users. Thoughtful responses not only build user loyalty but also provide a platform to improve your product based on real, user-driven needs.

Analyzing User Feedback

Each post in ModalCast displays all received feedback, allowing you to view engagement metrics such as views, reactions and form submissions. To review feedback, simply click the "Form Submissions" link for the specific post. On the Form Submission page, you can then click the "Export to CSV" button to download all collected data as a CSV file for further analysis.

Tracking Sentiment and Trends

Identifying recurring themes in user feedback can reveal valuable insights about customer satisfaction and areas for improvement. ModalCast provides tools to help track sentiment and trends over time:

• Sentiment Analysis: Leverage ratings, reactions and emoji feedback to gauge how users feel about specific features or updates. Tracking sentiment over time allows you to see if adjustments to your product improve user perceptions or if new features are well-received.
• Trend Patterns: Look for patterns in feedback themes, such as common feature requests, recurring complaints, or frequently praised aspects of your product. By observing these patterns, you can adjust your priorities to address high-impact issues and align your roadmap with user needs.
• Engagement Metrics: Monitoring metrics like views and submission rates can help you understand the popularity of different feedback forms. Higher engagement with certain messages might indicate a strong interest in specific topics, guiding you on where to focus next.

Tracking these elements not only helps you stay responsive to user sentiment but also supports a data-driven approach to evolving your product based on clear, user-driven insights.

Measuring the Impact of Your Feedback Tool

Understanding how users interact with your feedback tool is essential to evaluating its impact and making informed adjustments. ModalCast’s dashboard provides access to insights into user engagement, helping you assess what’s working and identify areas for improvement. Here are some crucial metrics to monitor:

• Response Rates: Higher response rates indicate that your forms are well-placed, engaging and relevant to users. Analyzing response rates across different types of feedback (e.g., polls vs. surveys) can help you optimize the format and placement of feedback tools.
• Feedback Volume: The sheer number of submissions gives a clear sense of user interest and engagement with your feedback prompts. By tracking feedback volume over time, you can identify trends in user participation. For instance, a sudden spike might suggest increased engagement with recent product changes, while a decline may indicate that feedback forms need to be refreshed or repositioned.
• Sentiment and Reaction Analysis: For feedback forms that use ratings or emoji reactions, track the sentiment over time to understand the general mood of your users. By comparing sentiment patterns with product updates or new feature launches, you can assess how changes resonate with your audience.

Evaluating Success

ModalCast’s dashboard provides a straightforward way to evaluate the success of your feedback strategy, offering insights that help you understand user sentiment. By analyzing data from various feedback interactions, you can pinpoint areas for improvement, highlight positive trends and make more informed product decisions. Here are key metrics to consider:

• Sentiment Analysis: Track shifts in user sentiment by examining positive, neutral, or negative reactions over time. Sentiment analysis allows you to monitor how updates, new features, or recent changes affect user satisfaction. Identifying recurring patterns, such as spikes in negative sentiment after specific updates, can highlight areas where further refinement is needed, while positive trends reinforce what’s working well.
• Engagement Over Time: Track how user engagement with feedback tools changes over time, observing peaks or lulls. This analysis can reveal when users are most active and indicate how feedback volume aligns with product updates, marketing campaigns, or seasonal trends. Understanding these patterns helps you time future feature releases or feedback requests to maximize engagement.
• Feedback Topic Trends: Analyzing the themes or topics that receive the most feedback helps you identify which features, areas, or pain points are top of mind for users. For example, if feedback often centers around usability, you might focus on refining the user experience. Regularly reviewing these trends ensures you’re responsive to the most pressing user concerns.
• Feature Request Popularity: By tracking votes and comments on feature requests, you can gauge which improvements resonate most with your audience. Popularity trends help prioritize feature development based on real user demand, aligning your roadmap with high-impact changes that will satisfy the greatest number of users.

With ModalCast, you gain valuable insights into user sentiment, engagement patterns and demographics—essential components of a feedback-driven development process. Regularly assessing these metrics allows you to stay connected to your audience, make informed, data-backed improvements and shape a product experience that resonates deeply with users. By creating a customer feedback form with ModalCast, you empower your team to listen actively, gather meaningful insights and make strategic product decisions. Following these steps will help you build a continuous feedback loop that keeps users engaged and contributes to a product they truly value.

Engage with your users, prioritize their needs and continue evolving with ModalCast.